Both appeared before the media the first time the new president of Samsung laptop battery Electronics in Greater China Kim Young-summer, or promoted to director of Lg laptop battery Electronics in Greater China in his early year, Zhao Feng, a recent interview with this reporter when they invariably reflect the South Korean enterprises in the the soft underbelly of the Chinese market be improved channel layout, high-end market, domestic brands face challenges.
Samsung Electronics President Kim Young-summer Greater interviewed disclosed that Samsung laptop battery Electronics in
Kim Young-summer is also that, while Samsung laptop battery's color TV products and digital products, outstanding performance, but air conditioners, refrigerators, washing machines, white goods, represented by Samsung is still the soft underbelly.
Another Korean giant LG Electronics in Greater China Enterprise Directors Zhao Feng said: "We have to grasp the needs of consumers, consumer lifestyles and habits, we must take up these and grafting techniques, it may be in the market place" .
Faced with this dilemma, two South Korean giants have focused their eyes on a "smart appliances" as the representative of the new technology products and to a considerable increment of the largest rural market characteristics.
Development of rural market
Summer said Kim Young, smart TV, smart phones, smart appliances, digital cameras, IT solutions, Samsung laptop battery will be the focus of
At the same time, Samsung also recently announced the Oriental Media Group's flagship BesTV new media companies, and Sina, TOM Group and other authoritative content providers formed a strategic alliance to jointly construct a new TV industry ecosystem .
LG believes that this year will be the first year of the smart TV, LG, about 40% of the model for the smart TV, the next will gradually spread until all the products covered. In content, Lg laptop battery has been reached with
Summer said Kim Young, Samsung laptop battery Electronics is also developing products for China's rural market, the layout of the channel, the Kim Young-summer, said the future focus will gradually be shifted to smaller cities and rural markets, "we in the rural market has been constantly extending our of the network laid. "
Zhao Feng, told this reporter, Lg laptop battery had the layout of the channels and local distribution channels are to cooperate closely, "but this strategy may be reflected in the twelve major cities, so Lg laptop battery could consider the creation of three or four markets a small amount of The LG brand stores, to expand the LG products in the corresponding region of influence. "
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