Acer pins hopes on cell, Chromebook: First in command

Acer Inc. Thought Tuesday with the aim of it is maintaining its smartphone load target of 5 million units on behalf of 2014 and expects growth from medicine and Chromebook laptops, to the same degree part of its strategy to concoct a gyrate and strengthen its artifact portfolio amid weak PC sales.

"We prospect we can complete this target or else even exceed it," Acer's new to the job first in command Jason Chen told reporters on the sidelines of the 2014 Acer macro Partner consultation.

The 2014 target yearn for survive additional than triple Acer's estimated smartphone shipments of 1 million to 1.5 million units on behalf of 2013.

The company's desktop and notebook PCs, which concoct up the bulk of its overall shipments, yearn for develop stably more readily than torment a slump, the executive thought.

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By contrast, Acer's smartphones, medicine and Chromebooks -- laptops running on Google Inc.'s Web-centric Chrome operating procedure -- are likely to grow in haste, Chen thought.

"We yearn for seek opportunities based on someplace we are, plus dissimilar hardware policy, software and services," he thought. "We are up for grabs to redefine Acer's sphere scope and get hold of a patent path into the open."

"The smartphone, tablet and Chromebook markets continue promising, someplace Acer is looking on behalf of ways of expanding our footprint," he added.

The Acer macro Partner consultation Tuesday was attended by in excess of 100 senior executives from Acer's suppliers, plus Compal Electronics Inc., Quanta processor Inc., AU Optronics Corp. And Pegatron Corp., to the same degree well to the same degree from search engine Google and chipmaker Nvidia Corp.

The consultation came four days bearing in mind Acer reported an after-tax loss of NT$7.63 billion (US$252.6 million), or else a loss of NT$2.8 apiece share, in the sphere of the fourth quarter of 2013, plus an unexpected NT$1.3 billion write-off of natural resources stock.

The Taipei-based company thought in the sphere of a statement Jan. 17 with the aim of it "acknowledges missteps in the sphere of the times of yore on resource allocation, and the in excess of expectation of Ultrabooks and notebooks with contact panels."

Arthur Hsieh, chief electronics hardware analyst by the side of UBS Securities, thought with the aim of smartphone shipments worldwide are forecast to grow in the sphere of 2014 by the side of a slower rate of knots of 25 percent year-on-year to the same degree the high-end marketplace is dealing with diffusion of artifact offerings.

Tablet computers, meanwhile, yearn for likely envision a bigger expansion in the sphere of shipments by the side of 35 percent growth this time on anticipated launches of bigger tablet models by Apple Inc. And Samsung Electronics Co. In the sphere of the succeeding partly of the time, he thought.

Chromebooks, however, is likely to hurt PC makers' labors to differentiate their products for the reason that nearly everyone Chromebooks are designed with unpretentious and parallel hardware specifications to focus on niche markets such to the same degree the edifying sector, Hsieh added.

The analyst forecast with the aim of Chromebook shipments in the sphere of the United States yearn for grow from with reference to 3 million units carry on time to 5 million units in the sphere of 2014, accounting on behalf of not quite partly of the macro marketplace.