Thursday 29 January 2015
Elec's smartphone primacy under menace from Apple in the same way as weak Q4
(Reuters) - Samsung Electronics Co Ltd (005930.KS) is closer to down its crown in the role of worldwide smartphone leader in the same way as reorganization a plunge in the field of monthly cell gain on Thursday, a sunlight hours in the same way as rival Apple Inc (AAPL.O) reported the biggest profit in the field of corporate history.
The South Korean giant thought gain from smartphones and other cell gadgets dropped 64 percent annually in the field of the October-December full stop to 1.96 trillion won ($1.80 billion), contributing to its opening yearly gain fall in the field of three years.
It was the cell division's fifth consecutive quarter of decline, in the field of contrast to Apple's record-breaking 74.5 million iPhone sales in the field of the three months to Dec 27 on the back of the achievement of its big-screen iPhone 6 and 6 Plus.
Analysts say Samsung is under immense pressure to hang on to its sell share, with a lot in life resting on the launch of its after that flagship Galaxy S6 high-end smartphone due around stride.
"I think in the same way as learning a remorseless lesson, we'll go to see a big convalescence in the field of requisites of design, build quality and on the specs ... The question proper straight away is whether this is adequate," Maybank Kim Eng analyst Warran Lau thought.
While Samsung did not emancipation smartphone sales records, it thought smartphone and tablet shipments declined in the field of the fourth quarter, leading a little analysts to pronounce Apple had immovable up.
"Apple's further iPhone 6 and 6 Plus models are proving wildly well-liked in the field of cups, United States and Europe. Apple joined with Samsung to turn out to be the world's chief smartphone vendor in favor of the opening stage since Q4 2011," Strategy Analytics Executive Director Neil Mawston thought in the field of a statement.
Study definite Counterpoint thought in the field of a separate testify on Thursday so as to Apple overtook Samsung in the role of the top smartphone maker for the duration of the fourth quarter.
Mobile's share of Samsung's operating profit fell from almost 70 percent in the field of 2013 to with reference to 58 percent keep up time.
The company expects shipments and typical promotion prices in favor of handsets to pick up in the field of the opening quarter following the launch of further mid-tier models like the Galaxy A.
The semiconductor division was a brilliant soupзon in the role of Samsung posted fourth-quarter operating profit of 5.3 trillion won ($4.88 billion), in the field of line with the 5.2 trillion won profit the definite guided in favor of earlier this month.
The consequence leave the firm's 2014 profit by the side of 25 trillion won, down from a release 36.8 trillion won in the field of 2013 and the lowest since 2011.
"Uncertainties in favor of worldwide responsibility conditions long for likely grow promote in the field of 2015 due to the slowing Eurozone financial system and economic risks in the field of emerging countries," Samsung thought in the field of a statement.
The semiconductor division's profit stood by the side of 2.7 trillion won, its highest in the field of new than four years, ration Samsung recover from a 60 percent decline in the field of operating profit in the field of the third quarter.
Samsung thought it adage healthy demand in favor of remembrance chips, used in the field of servers and handsets with Apple iPhones, in the role of well in the role of improved sales from its arrangement chips responsibility. It expects to outpace overall industry shipments growth in favor of DRAM and NAND chips this time.
Even so, analysts expect Samsung to testify its succeeding straight yearly profit decline this time, but for it can reinvigorate the cell division.
The company thought it would compensate an end-2014 dividend of 19,500 won for each unexceptional share, up 41 percent from the end-2013 dividend of 13,800 won for each share, a sign it is eager to appease shareholders amid weaker profits and uncertainties with reference to the succession devices in favor of the family-owned Samsung congregate.
Samsung shares were down 1 percent in the role of of 0552 GMT, compared with a 0.4 percent decline in favor of the broader sell .
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